*Working with business leaders, CMO’s & marketing teams to find the simple creative solutions that build thriving brands.
Andy Dippenaar*
Well, hello. I’m a Zimbabwean-born creative director cultivated in South Africa and now working out of the UK. These are travels that have a given me a wide view of the world. Schooled in three of SA’s largest global networks (Ogilvy, TBWA/ and FCB) I co-founded an independent creative studio (Pump Brand Ideas) now in its 26th year.
I’ve helped global brands grow, nudged feisty challenger brands up the ladder and have helped maverick start-up brands get going.
I’ve contributed to work that’s had success on the international awards stage and shown its value at the cash register.
I know that simple, clear creative thinking delivers the greatest power and best value for brands.
There’s a lot of noise in the world. Brands that strip away the unnecessary, focus on the critical and commit to it like their future depends on it (because it does) are the ones that thrive.
But don’t confuse simple with simplistic. Reduction is perhaps the most difficult thing to achieve strategically and creatively.
I’m here to help brands grow by mastering the art of subtraction. To find out as much as possible and then distil it all down to what really matters; the single idea that will make the most difference
Simple is strong.
Brand library.
These are some of the brands that I’ve influenced and that have influenced me. Many have been long term relationships, some a holiday romance, and a few just a weekend fling, Each of them has taught me something along the way and, I hope, I’ve given them something worthwhile in return.
