*Working with business leaders, CMO’s & marketing teams to find the simple creative solutions that build thriving brands.
Andy Dippenaar*
Well, hello. I’m a Zimbabwean-born creative director cultivated in South Africa and now working out of the UK. These are travels that have a given me a wide view of the world. Schooled in three of the biggest global agencies (Ogilvy, TBWA/ and FCB) I co-founded an independent creative studio (Pump Brand Ideas) now in its 26th year.
I’ve helped global brands grow, nudged feisty challenger brands up the ladder and have helped maverick start-up brands get going.
I’ve contributed to work that’s had success on the international awards stage and, more importantly, show its value at the cash register.
I know now that simple, clear creative thinking delivers the greatest power and best value for brands.
Simple is strong.
Conversations about building successful brands and doing great work shouldn’t need an interpreter.
I’m here to make things simple again.
At the end of the day, the challenge is to persuade people, right? We need them to change their mood, mind or behaviour.
The most critical step is to hunt for strategic advantage. It’s the only thing that leads to relevant and distinctive big ideas. These are the kind that drive change.
Then we’ll build a powerful creative platform; the crucial bridge between strategy and execution.
Next we’ll create work that has impact and that’s proudly yours alone.
And because the work will be based on muscular strategic thinking, you can keep it going. Every piece builds on the next.
We’re not here for one-offs. There are apps for that.
If we think hard and different, things can be simpler.
And simpler is always better.
Brand library.
These are some of the brands that I’ve influenced and that have influenced me. Many have been long term relationships, some a holiday romance, and a few just a weekend fling, Each of them has taught me something along the way and, I hope, I’ve given them something worthwhile in return.
