Andy Dippenaar.
Working with business leaders, CMO’s AND marketing teams to find solutions, uncover possibilities and build brands creatively.
Well, hello. I’m a Zimbabwean-born creative director and brand consultant, cultivated in South Africa and now based in the UK.
Schooled in three of South Africa’s biggest global agencies (Ogilvy, TBWA/ and FCB) I co-founded an independent creative studio (Pump Brand Ideas), now in its 26th year.
I’ve worked on famous brands, on feisty challenger brands and have helped maverick start-up brands get going.
I’ve contributed to work that’s had success on the international awards stage and shown its value at the cash register.
I’ve learnt that intelligent, strategically driven creativity is enduring, delivers value and helps brands find the love they deserve.
I’m on a mission to prove the power of creativity in business. For brands with an insatiable appetite for growth, it is indispensable.
Brand Library.
These are some of the brands that I’ve influenced and that have influenced me. Many have been a long term relationship, some a holiday romance, and a few just a weekend fling, depending on the nature of the challenge, the scale of the project or the outcome required. Each of them has taught me something along the way and, I hope, I’ve given them something worthwhile in return.
WHAT I DO:
Brand strategy. Creative platforms. Advertising concepts. Integrated communication. Creative direction.
I’m here to help brands find their place in the world.
I partner with business leaders, marketing teams and the specialists supporting them.
Together, we hunt for strategic advantage. It’s the only thing that leads to relevant, distinctive and immortal ideas. These are the kind that drive change.
I build powerful creative platforms; the crucial bridge between strategy and execution.
I conceive, write and guide integrated advertising campaigns across all platforms and disciplines.
It’s about discovering and delivering the big ideas that will make the future a wonderful place to be.
The power of strategy.
I think of creativity as the sharp end of the arrow.
It’s the bit that sticks.
But an arrow only gets where it’s going if it’s balanced and straight.
That’s strategy. If the strategy is not singular, incisive and clear, the work won’t be either.
I begin with understanding the business (and the people who drive it), the market, the landscape, the context, the challenges and the goals. If you don’t begin here, you won’t know where to go. So you can’t know how to get there.
The best work begins with this logic.
Without it, there’s no magic.
Let’s get things done.
It’s exciting having ideas. Like it’s exciting having soapy water and a little stick with a loop on the end.
But they’re pretty useless if you don’t know what to do next. You need to know how to turn soapy water into spellbinding bubbles.
Part of my usefulness as a creative director is not just having and recognising good ideas, but also knowing how to get them made.
It’s about discovering the best talent, the right resources, solving practical problems and then leading everyone to do their best.
“Big ideas are usually simple ideas.”
David Ogilvy