The used car category is notorious for not investing in brand, and for being unfocused, cluttered and brash. We recognized that standing out would require simple, visually striking work with a single minded promise; that carfind.co.za has so many different cars in their online stock list that you’ll surely find the one you want, whatever it is. The line “Imagine if the car you wanted came looking for you.” highlighted the unique feature that a sales consultant would contact prospective buyers, rather than the buyer having to make the first contact. The outdoor campaign was supported on radio and achieved unprecedented results, not only earning a marked increase in website visits but also a conversion rate of over 50%.