Funny works harder than you think.

https://youtu.be/ge-_2Kb6eqo

This little gem from BBDO New York delivers a really simple sales message for FedEx, but with a quirky sense of humour that makes it really effective I think. There’s a lot we can relate to here; the guy who wishes he were more successful than he really is. The wife who’s just fed up. The courier guy who’s seen it all. Don’t underestimate the power of a little chuckle.

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