A spirit with spirit.

People don’t buy products any more. They buy into attitudes and beliefs that reflect their own. The brands they choose are signals of their own essence. I think this work for Finlandia Vodka is a great example of a brand that understands this. It sets itself up as a bold spirit (pun intended) for those who live boldly. It’s simple, but I think it’s compelling and it makes for really cool, interesting work. A Facebook page entrenches the philosophy and – meaningfully – offers recipes inspired by the real-life characters depicted in the film piece.  The work is produced by Weiden & Kenndey (London). The ECD is Tony Davidson, master of the Honda work I’ve long admired

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